An area where Japan’s timeless rural landscapes unfold, Northern Miyagi is home to "Osaki Kodo", recognised as a Globally Important Agricultural Heritage System. This remarkable landscape produces Miyagi’s finest rice and exquisitely crafted sake. In autumn, the vivid colours of Naruko Gorge create a breathtaking spectacle before inviting you to unwind in the historic "Naruko Onsen", renowned for its nine distinct types of spring water. Stroll through its historic streets and discover the traditional craft of "kokeshi dolls", immersing yourself in the warm hospitality and nostalgic charm of rural Japan.

A paradise for outdoor enthusiasts, the Zao area is blessed with magnificent natural beauty, symbolised by the mystical "Okama Crater Lake". Its mesmerising waters shift through shades of emerald green and other hues as they reflect the changing light, captivating visitors with their otherworldly beauty. In winter, the spectacular "Snow Monsters of Miyagi Zao" and its renowned snow resorts draw travellers from around the world. After a day of trekking or snow-filled adventures, unwind in the historic waters of "Togatta Onsen", whose centuries-old hot springs offer a tranquil retreat where you can savour the changing seasons amid rising clouds of steam.

Defined by its dramatic ria coastline and the bountiful waters of one of the world’s three richest fishing grounds, the Sanriku Coast invites you to explore the lively fish markets and shopping streets of Kesennuma and Ishinomaki, where luxurious seafood bowls topped with sea urchin and salmon roe celebrate the abundance of the sea. It is also a place to reflect on the legacy of the Great East Japan Earthquake and the preciousness of life. Through the disaster memorial facilities and the Michinoku Coastal Trail, discover the resilience of communities living in harmony with the sea as they continue to shape a hopeful future.